Back to School is a stressful time of year for parents and to help brands and retailers better understand moms and dads, we surveyed 1,150 parents with pre-school to college-aged kids revealing their shopping habits, attitudes, and behaviors.
20% OF PARENTS
said they finish Back To School shopping the day
before or after school starts.
Four Key Takeaways From The Back To School Engage Report:
Don’t Just Sell Products, Solve Problems
Own the Aisle and Online
Buyers and Influencers Play a Significant Role In Purchase Decisions
Starting Early Doesn’t Mean Finishing Early
TO ACCESS THE FULL REPORT ENTER YOUR DETAILS BELOW