Prizelogic

NEW RESEARCH: 2019 Prizing Engage Report

Research and Real World Examples to Help Brands Better Engage With Consumers

We surveyed over 1,000 consumers to gain insight into how different types of prizing and prize constructs influence the likelihood of participation in online chance to win promotions such as sweepstakes, instant wins, and contests.
 
71% OF Consumers
 said they would participate in a promotion
if they could win a year's supply of their favorite
brand's product 
 
Four Key Takeaways From The Prizing Engage Report
 
  • Choosing the Right Prize Drastically Impacts Success 

  • Bigger Isn't Always Better, It Just Costs More

  • The "Billboard Test" for Prize Messaging

  • Crypto is Newsworthy but Cash Is Still King

 
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