We surveyed over 1,000 consumers to gain insight into rebate program participation and how brands can create more effective rebate programs
Key Insights Include:
Participation: Over 85% of consumers have redeemed a rebate, with 42.7% redeeming one within the last year
Submission Preferences: 72.1% of 60+ consumers prefer to redeem their rebate digitally
Fulfillment Expectations: 81.5% of consumers believe they should receive their rebate in 1-2 weeks when submitting digitally
Top Frustrations: More consumers are frustrated by the amount of time it takes to receive their rebate (61.3%) than having to pay shipping & handling to receive their rebate (44.2%)
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