CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics such as an indirect relationship with consumers and a low spend per purchase.
Key Insights Include:
Participation: 74% of consumers surveyed have enrolled in at least one CPG loyalty program, with Food & Beverages being the most popular category
Why Consumers Become Members: While recommendations and a consumer's relationship with the brand contribute, the incentives offered are by far the biggest reason people sign up for a CPG loyalty programs
Influencing Consumer Behavior: 72% of program participants say their CPG loyalty membership has resulted in incremental purchase
Keeping Members Engaged: Delivering ongoing program news is an effective strategy to keep members engaged with 94% saying "new program rewards" and 84% saying "opportunities to win exciting prizes" are important to keep the program fresh and engaging
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